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Why Nike Didn't Actually Lose the Olympics

Hypebeast - 23 Aug 2016 11:57
Why Nike Didn't Actually Lose the Olympics If the cover of Sports Illustrated is any indication of which brand is on top, the latest edition of the magazine features Under Armour ambassador Michael Phelps wearing Nike pants. The outfit mishap is significant considering the three-way race that has formed around adidas, Under Armour and Nike. The latter has come under scrutiny as of late, with conjectures that the brand is losing out in its battle with key competitors. Indeed, as the three brands have clashed heads at this year's Rio Olymp...
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